Case study · Projection mapping · Public experience

America 250

A landmark-scale projection-mapping experience presented at Miami’s historic Freedom Tower on July 4, 2026, celebrating America’s 250th anniversary through history, identity, and a shared public moment.

City of MiamiJuly 4, 2026
America 250 projection mapping presentation at Miami’s Freedom Tower

Behind the experience

From ambitious idea to live impact.

01

Client challenge

Translate the significance of the United States semiquincentennial into an experience that could hold attention at architectural scale, respect the historic character of Miami Dade College’s Freedom Tower, and connect 250 years of American history, innovation, and democratic ideals with a broad public audience on July 4.

02

Audience

Miami Dade College’s community of approximately 125,000 students, together with faculty, staff, residents, visitors, civic leaders, families, and the broader Miami community.

03

Our role

Students from the Miami Animation & Gaming International Complex at Miami Dade College designed and produced the visual storytelling and animation under the direction of department chair Mauricio Ferrazza, transforming the Freedom Tower into a living canvas for the Fourth of July.

04

Creative idea

Treat the historic Freedom Tower as part of the story. The visual language uses the building’s surfaces and proportions to move through 250 years of American history, innovation, and democratic ideals while building toward a contemporary civic celebration.

05

Technology

Architectural projection mapping, motion design, animation, content compositing, and site-specific media preparation.

06

Production process

MAGIC students collaborated on the narrative of the show and translated the concept into original drawings and paintings. Ferrazza designed and animated the content and prepared the final media to align with the Freedom Tower’s architecture and the live-event system. The custom projection-mapping show debuted during Miami’s 2026 Fourth of July celebration.

07

Scale

A large-format outdoor experience designed for one of Miami’s most significant historic landmarks and a public audience viewing the work live in the surrounding downtown environment. The project also formed part of MDC’s year-long, college-wide America 250 civic-engagement and community-arts initiative.

08

Outcome

The student-driven experience transformed the Freedom Tower into a living canvas and a focal point for collective celebration. It gave the semiquincentennial a cinematic, place-specific expression while demonstrating how public art, education, and emerging creative technology can connect MDC and the broader Miami community.

Related services

Projection MappingCreative DirectionAnimation & Motion DesignEvent ContentProduction Strategy

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