01Client challenge
Translate the significance of the United States semiquincentennial into an experience that could hold attention at architectural scale, respect the historic character of Miami Dade College’s Freedom Tower, and connect 250 years of American history, innovation, and democratic ideals with a broad public audience on July 4.
02Audience
Miami Dade College’s community of approximately 125,000 students, together with faculty, staff, residents, visitors, civic leaders, families, and the broader Miami community.
03Our role
Students from the Miami Animation & Gaming International Complex at Miami Dade College designed and produced the visual storytelling and animation under the direction of department chair Mauricio Ferrazza, transforming the Freedom Tower into a living canvas for the Fourth of July.
04Creative idea
Treat the historic Freedom Tower as part of the story. The visual language uses the building’s surfaces and proportions to move through 250 years of American history, innovation, and democratic ideals while building toward a contemporary civic celebration.
05Technology
Architectural projection mapping, motion design, animation, content compositing, and site-specific media preparation.
06Production process
MAGIC students collaborated on the narrative of the show and translated the concept into original drawings and paintings. Ferrazza designed and animated the content and prepared the final media to align with the Freedom Tower’s architecture and the live-event system. The custom projection-mapping show debuted during Miami’s 2026 Fourth of July celebration.
07Scale
A large-format outdoor experience designed for one of Miami’s most significant historic landmarks and a public audience viewing the work live in the surrounding downtown environment. The project also formed part of MDC’s year-long, college-wide America 250 civic-engagement and community-arts initiative.
08Outcome
The student-driven experience transformed the Freedom Tower into a living canvas and a focal point for collective celebration. It gave the semiquincentennial a cinematic, place-specific expression while demonstrating how public art, education, and emerging creative technology can connect MDC and the broader Miami community.